Unavailability and Mispricing of Advertised Specials: The Food Shopper's Knowledge, Experience and Response

Unavailability and mispricing of advertised specials has been under FTC regulation for a number of years. Despite FTC trade regulation rules a large proportion of the shoppers surveyed in this study recalled a recent experience with product unavailability or overpricing. They were, moreover, surpris...

Full description

Saved in:
Bibliographic Details
Published in:The Journal of consumer affairs 1978-12, Vol.12 (2), p.355-363
Main Authors: WILKINSON, J. B., MASON, J. BARRY
Format: Article
Language:English
Subjects:
Advertising restrictions
Availability
Consumer advertising
Consumer behavior
Consumer organizations
Consumer protection
Consumer research
Consumers
False advertising
Food
Food products
Markdowns
Patronage
Pricing
Product recalls
Products
Public hearings
Purchasing
Rainchecks
RESEARCH NOTES
Retail stores
Shopping
Supermarkets
Testimonials
Trade regulation
Trade regulations
Trade restrictions
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Unavailability and mispricing of advertised specials has been under FTC regulation for a number of years. Despite FTC trade regulation rules a large proportion of the shoppers surveyed in this study recalled a recent experience with product unavailability or overpricing. They were, moreover, surprisingly docile when confronted with this problem even though most were quite knowledgeable about regulations covering it. It appears that a store would have to be a major offender before consumers would shift their patronage elsewhere.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.1978.tb00896.x