"Feeding the media" during a crisis: a nationwide look

A major challenge for any public relations practitioner confronting an organizational crisis, disaster, emergency, or even serious problems is dealing with the broadcast media. To help determine what broadcasters expect from an organization during a crisis or disaster, and then how practitioners mig...

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Bibliographic Details
Published in:Public relations quarterly 1997-09, Vol.42 (3), p.15
Main Authors: Zoch, Lynn M, Duhe, Sonya Forte
Format: Magazinearticle
Language:English
Subjects:
Crisis management
Deadlines
Directors
Interviews
Law enforcement
Management of crises
Media coverage
Methods
Murders & murder attempts
News media
Polls & surveys
Press relations
Public relations
Questionnaires
Television
Television journalists
Television news
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Summary:A major challenge for any public relations practitioner confronting an organizational crisis, disaster, emergency, or even serious problems is dealing with the broadcast media. To help determine what broadcasters expect from an organization during a crisis or disaster, and then how practitioners might react to those expectations to better frame the media coverage of their organizations, a nationwide survey was conducted in television newsrooms. Perhaps it will relieve the media-harassed practitioner to know that 98 of the 133 responding television stations, at the time of the last organizational crisis or major disaster they covered, did not have a plan to cover the event. The broadcast reporters are simply trying to get the story first.
ISSN:0033-3700