Comments on "A Simulation Model for the Evaluation of Pricing Strategies in a Dynamic Environment"

Clarke and Dolan's paper deals with the general problem of managing innovations over time. More specifically, it looks at the pricing of new products over time. This general problem is certainly important, as evidenced by the increasing interest in these issues among the business community in t...

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Bibliographic Details
Published in:The Journal of business (Chicago, Ill.) Ill.), 1984-01, Vol.57 (1), p.S205
Main Author: Kalish, Shlomo
Format: Article
Language:English
Subjects:
Competition
Consumers
Cost control
Cost reduction
Marginal pricing
Net present value
Prices
Production costs
Profits
Online Access:Get full text
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Summary:Clarke and Dolan's paper deals with the general problem of managing innovations over time. More specifically, it looks at the pricing of new products over time. This general problem is certainly important, as evidenced by the increasing interest in these issues among the business community in the last decade (see, e.g., Porter 1980). Academic interest in this subject has also increased in recent years.
ISSN:0021-9398
1537-5374