Consumer Segmentation via Latent Class Analysis

A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use.

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Bibliographic Details
Published in:The Journal of consumer research 1976-12, Vol.3 (3), p.170-174
Main Authors: Green, Paul E., Carmone, Frank J., Wachspress, David P.
Format: Article
Language:English
Subjects:
Analysis
Brands
Cell aggregates
Consumer research
Contingency tables
Decomposition
Education
Income mobility
Latent class analysis
Low income
Market segmentation
Market structure analysis
Marketing
Modeling
Observational research
Probabilities
Probability
Social class
Variables
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Description
Summary:A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use.
ISSN:0093-5301
1537-5277
DOI:10.1086/208664