External Validity and the Research Process: A Comment on the Calder/Lynch Dialogue

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Bibliographic Details
Published in:The Journal of consumer research 1983-06, Vol.10 (1), p.115-124
Main Authors: McGrath, Joseph E., Brinberg, David
Format: Article
Language:English
Subjects:
Cognitive models
Comments
Construct validity
Consumer research
Educational research
Inductive reasoning
Observational research
Realism
Research design
Research methods
Research studies
Scientific method
Validation studies
Validity
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Description
Summary:Abstract only
ISSN:0093-5301
1537-5277
DOI:10.1086/208951