Patterns of Information Acquisition in New Product Purchases

Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the "friend" source by innovators about new products. Additionally, personal information sources were consulted after...

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Bibliographic Details
Published in:The Journal of consumer research 1974-09, Vol.1 (2), p.18-22
Main Authors: Carol A. Kohn Berning, Jacoby, Jacob
Format: Article
Language:English
Subjects:
Brands
Business orders
Consumer behavior
Consumer research
Decision making
Information resources
Information sources
Investigations
Marketing
New
Product development
Product innovation
Products
Sales personnel
Salespeople
Technological innovation
Word of mouth advertising
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Description
Summary:Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the "friend" source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources.
ISSN:0093-5301
1537-5277
DOI:10.1086/208586