Toward the Development of Marketing Strategies for Food Safety Attributes: INTRODUCTION

Research indicates that food safety concerns are important to consumers. In its 1988 survey of consumers, the Food Marketing Institute (FMI) found that 83% of all respondents considered product safety to be a very important factor in food selection, and another 15% considered product safety to be so...

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Bibliographic Details
Published in:Agribusiness (New York, N.Y.) N.Y.), 1990-07, Vol.6 (4), p.297
Main Authors: McGuirk, Anya M, Preston, Warren P, McCormick, Amy
Format: Article
Language:English
Subjects:
Agricultural economics
Attitudes
Behavior
Cluster analysis
Consumers
Demographics
Food safety
Hypotheses
Market strategy
Marketing
Nutrition research
Product safety
Shopping
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Summary:Research indicates that food safety concerns are important to consumers. In its 1988 survey of consumers, the Food Marketing Institute (FMI) found that 83% of all respondents considered product safety to be a very important factor in food selection, and another 15% considered product safety to be somewhat important. Little is known, however, about the relationship between consumer concerns toward food safety and food shopping behavior. That is, how do preferences regarding safety attributes of foods influence demand? An understanding of this relationship would greatly enhance the usefulness of survey results documenting...
ISSN:0742-4477
1520-6297