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Toward the Development of Marketing Strategies for Food Safety Attributes: INTRODUCTION
Research indicates that food safety concerns are important to consumers. In its 1988 survey of consumers, the Food Marketing Institute (FMI) found that 83% of all respondents considered product safety to be a very important factor in food selection, and another 15% considered product safety to be so...
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Published in: | Agribusiness (New York, N.Y.) N.Y.), 1990-07, Vol.6 (4), p.297 |
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creator | McGuirk, Anya M Preston, Warren P McCormick, Amy |
description | Research indicates that food safety concerns are important to consumers. In its 1988 survey of consumers, the Food Marketing Institute (FMI) found that 83% of all respondents considered product safety to be a very important factor in food selection, and another 15% considered product safety to be somewhat important. Little is known, however, about the relationship between consumer concerns toward food safety and food shopping behavior. That is, how do preferences regarding safety attributes of foods influence demand? An understanding of this relationship would greatly enhance the usefulness of survey results documenting... |
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subjects | Agricultural economics Attitudes Behavior Cluster analysis Consumers Demographics Food safety Hypotheses Market strategy Marketing Nutrition research Product safety Shopping |
title | Toward the Development of Marketing Strategies for Food Safety Attributes: INTRODUCTION |
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