Quality dominant logic in big data analytics and firm performance

Purpose Big data analytics (BDA) gets all the attention these days, but as important—and perhaps even more important—is big data analytics quality (BDAQ). Although many companies realize a full return from BDA, others clearly struggle. It appears that quality dynamics and their holistic impact on fi...

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Bibliographic Details
Published in:Business process management journal 2019-06, Vol.25 (3), p.512-532
Main Authors: Fosso Wamba, Samuel, Akter, Shahriar, de Bourmont, Marc
Format: Article
Language:English
Subjects:
Accuracy
Alignment
Analytics
Big Data
Business process reengineering
Competition
Competitive advantage
Data analysis
Data management
Impact analysis
Knowledge
Mathematical analysis
Privacy
Profits
Quality
Response time
Strategic management
Success
Supply chains
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Summary:Purpose Big data analytics (BDA) gets all the attention these days, but as important—and perhaps even more important—is big data analytics quality (BDAQ). Although many companies realize a full return from BDA, others clearly struggle. It appears that quality dynamics and their holistic impact on firm performance are unresolved in data economy. The purpose of this paper is to draw on the resource-based view and information systems quality to develop a BDAQ model and measure its impact on firm performance. Design/methodology/approach The study uses an online survey to collect data from 150 panel members in France from a leading market research firm. The participants in the study were business analysts and IT managers with analytics experience. Findings The study confirms that perceived technology, talent and information quality are significant determinants of BDAQ. It also identifies that alignment between analytics quality and firm strategy moderates the relationship between BDAQ and firm performance. Practical implications The findings inform practitioners that BDAQ is a hierarchical, multi-dimensional and context-specific model. Originality/value The study advances theoretical understanding of the relationship between BDAQ and firm performance under the influence of firm strategy alignment.
ISSN:1463-7154
1758-4116
DOI:10.1108/BPMJ-08-2017-0218