International marketing and the Asia-Pacific Region: Developments, opportunities, and research issues

This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia-Pacific nations and their emergence as global marketers of the twenty-first century. The success of firms situated in these nations has been even more...

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Bibliographic Details
Published in:International marketing review 2003-10, Vol.20 (5), p.480-492
Main Authors: Chao, Paul, Samiee, Saeed, Sai-Chung Yip, Leslie
Format: Article
Language:English
Subjects:
Computers
Consumers
Cooperation
Electronic commerce
Electronic games
International
Internet
Manufacturing
Market penetration
Market shares
Marketing
Multinational corporations
Studies
Success
Technological change
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Summary:This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia-Pacific nations and their emergence as global marketers of the twenty-first century. The success of firms situated in these nations has been even more pronounced since the 1990. This study highlights international marketing developments, opportunities, and research issues that warrant closer attention. In examining the topic, highlights a number of important developments including technological innovations, the penetration and influence of the Internet and electronic commerce in the region, the emergence of Asian multinational companies, the development of Asian brands, the importance of relationships and networks for firms in this region, and their greater international integration and cooperation with the rest of the world. International marketing research considerations pertaining to the Asia-Pacific Region are explored in each section, as well as in the conclusions.
ISSN:0265-1335
1758-6763
DOI:10.1108/02651330310498744