Marketing activities for the purpose of marketing culture development in education and educational institutions

Education, as one of the most complex human activities, cannot work and develop in contemporary conditions without the implementation of current knowledge from other sciences and scientific disciplines. There is an undeniable contribution which can be provided to education by means of marketing and...

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Bibliographic Details
Published in:Ekonomika (Niš, Serbia) Serbia), 2018-10, Vol.64 (4), p.135-146
Main Authors: Dragojlović, Vladimir, Mihailović, Branko, Novaković, Srđan
Format: Article
Language:English
Subjects:
Community
Corporate culture
Culture
Decentralization
Democratization
Education
Education market
Education policy
Education reform
Elementary schools
Marketing
Nonprofit organizations
Public sector
Quality
School administration
School environment
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Summary:Education, as one of the most complex human activities, cannot work and develop in contemporary conditions without the implementation of current knowledge from other sciences and scientific disciplines. There is an undeniable contribution which can be provided to education by means of marketing and development ofmarketing orientation. In this process, a special responsibility belongs to school management which should methodically run its organization from school to marketing culture, thus achieving goals related to greater efficiency and quality of school. Such management would enable the school to react more efficiently to changes in the environment, to new services offer, successful market operations and to perform activities in accordance with the requirements and expectations of internal and external users of services.
ISSN:0350-137X
2334-9190
DOI:10.5937/ekonomika1804133D