Exposure and use of mobile media devices by children: Challenges and implications

The children's influence on the parent's buying behavior as well as on the family budget was neglected in the past. In today's modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness f...

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Bibliographic Details
Published in:UTMS journal of economics 2019-06, Vol.10 (1), p.125-134
Main Authors: Naumovska, Ljupka, Serafimovic, Gordana, Efremov, Ljupco
Format: Article
Language:English
Subjects:
Age
children
Children & youth
Communication
conditioning
Consumers
Consumption
Design
Digital broadcasting
Digital media
Families & family life
Generation Z
Generations
household spending
Households
Influence
Internet
Marketing
mobile devices
Motor ability
Parents & parenting
Perceptions
Purchasing
Television advertising
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Summary:The children's influence on the parent's buying behavior as well as on the family budget was neglected in the past. In today's modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness for certain products and services. This aspect is even more urgent to consider, taking into account that children are exposed to digital media unattended and most of the time conditioned by their parents who are expecting certain behavior from them. The study aims to examine the relationship between media exposure of children and spending habits of household with children. The results show that children of parents who use mobile device for conditioning spend more time on mobile devices compared to those children who aren't conditioned. This urges for action from parents and different stakeholders for balancing between exposure to screens and additional activities for the purpose of improving children's development and well-being.
ISSN:1857-6982
1857-6974
1857-6982