Due diligence defense and misleading advertising in Canada

A court decision - Wholesale Travel Group Inc. vs. The Queen (1989) 67 C.C.C. (3rd) 193 (Supreme Court of Canada) - is presented. US firms and marketing personnel doing business in Canada should be informed of Canadian laws regarding misleading advertising and any defenses to which they may be entit...

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1994-10, Vol.22 (4), p.404
Main Author: Bowal, Peter
Format: Article
Language:English
Subjects:
Advertising
Court decisions
Due diligence
False advertising
Online Access:Get full text
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Summary:A court decision - Wholesale Travel Group Inc. vs. The Queen (1989) 67 C.C.C. (3rd) 193 (Supreme Court of Canada) - is presented. US firms and marketing personnel doing business in Canada should be informed of Canadian laws regarding misleading advertising and any defenses to which they may be entitled. All 9 judges agreed that an advertising error violated the advertiser's presumption of innocence, but 5 judges ruled that the error was justified.
ISSN:0092-0703
1552-7824