Networks in Marketing

Networks in Marketing, edited by Dawn Iacobucci, is reviewed.

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1998, Vol.26 (4), p.353
Main Author: Cowles, Deborah L
Format: Review
Language:English
Subjects:
Business communications
Business networking
Consumer behavior
Entrepreneurship
Marketing
Nonfiction
Readers
Relationship marketing
Research methodology
Social networks
Online Access:Get full text
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Description
Summary:Networks in Marketing, edited by Dawn Iacobucci, is reviewed.
ISSN:0092-0703
1552-7824