When Consumers Complain: A Path Analysis of the Key Antecedents of Consumer Complaint Response Estimates

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1996-10, Vol.24 (4), p.350-365
Main Authors: Singh, Jagdip, Wilkes, Robert E
Format: Article
Language:English
Subjects:
Behavior
Brand loyalty
Consumers
Dependent variables
Estimates
Hypotheses
Inclusion
Researchers
Taxonomy
Third party
Word of mouth advertising
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Summary:
ISSN:0092-0703
1552-7824
DOI:10.1177/0092070396244006