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Strategic adaptations to price controls: The case of indian drug industry

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1985-01, Vol.13 (1), p.143-159
Main Authors: Bellur, Venkatakrishna V, Chaganti, Radharao, Chaganti, Rajeswararao, Singh, Saraswati P
Format: Article
Language:English
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ISSN:0092-0703
1552-7824
DOI:10.1007/BF02729711