Strategic Total Quality Management: Corporate Performance and Product Quality

Frankforter reviews "Strategic Total Quality Management: Corporate Performance and Product Quality" by Christian N. Madu and Chu-hua Kuei.

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1998, Vol.26 (4), p.352
Main Author: Frankforter, Steven A
Format: Review
Language:English
Subjects:
Competition
Competitive advantage
Customers
Nonfiction
Operations management
Product quality
Quality management
Strategic management
Strategic planning
Total quality
Online Access:Get full text
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Description
Summary:Frankforter reviews "Strategic Total Quality Management: Corporate Performance and Product Quality" by Christian N. Madu and Chu-hua Kuei.
ISSN:0092-0703
1552-7824