Just Say It, If You Dare

Marketers should take note of the recent US Supreme Court case of Nike v. Kasky, which formulates a different interpretation of the manner in which companies should relate to the public and the media. Until the Nike case, corporate speech was presumed to fall on one side or the other of a bright lin...

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2005-04, Vol.33 (2), p.242-243
Main Author: Lau, B.
Format: Article
Language:English
Subjects:
Advertising campaigns
Athletic directors
Athletic shoes
Attorneys general
Audiences
Commercial speech
First Amendment-US
Jurisdiction
Marketing
Public relations
State court decisions
Subcontractors
Supreme Court decisions
Trials
University presidents
Citations: Items that cite this one
Online Access:Get full text
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Description
Summary:Marketers should take note of the recent US Supreme Court case of Nike v. Kasky, which formulates a different interpretation of the manner in which companies should relate to the public and the media. Until the Nike case, corporate speech was presumed to fall on one side or the other of a bright line distinguishing commercial and noncommercial speech.
ISSN:0092-0703
1552-7824
DOI:10.1177/0092070304273877