In Search of the Next "Killer App"

In both the commercial and academic realms, there is a tendency to adopt existing industries as frames of reference for new technologies rather than envisioning new industries or new forms for existing industries. There is also a tendency to think in terms of a single "killer app" even tho...

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Bibliographic Details
Published in:MIT Sloan management review 2005-07, Vol.46 (4), p.96
Main Authors: Austin, Robert D, Nolan, Richard L
Format: Article
Language:English
Subjects:
Information storage
Information technology
Market segments
Operations management
Technological change
Online Access:Get full text
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Summary:In both the commercial and academic realms, there is a tendency to adopt existing industries as frames of reference for new technologies rather than envisioning new industries or new forms for existing industries. There is also a tendency to think in terms of a single "killer app" even though the next big thing is likely to be a combination of applications. There are two practices vital to overcoming these and other limiting tendencies in the pursuit of new technology-enabled businesses: simply try things out and focus on the information context.
ISSN:1532-9194