On the presidential campaign trail: Apologia of association

During the 2008 presidential primary campaign, the supporters of Senators Clinton, McCain, and Obama made a number of controversial public statements. After these remarks became public and a focus of media attention, the candidates and their surrogates/supporters engaged in what we term apologia of...

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Bibliographic Details
Published in:Public relations review 2010-06, Vol.36 (2), p.181-183
Main Authors: Roberson, Kasie Mitchell, Connaughton, Stacey L.
Format: Article
Language:English
Subjects:
Apologia
Apologies
Campaign discourse
Candidates
Political campaigns
Public relations
Studies
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Summary:During the 2008 presidential primary campaign, the supporters of Senators Clinton, McCain, and Obama made a number of controversial public statements. After these remarks became public and a focus of media attention, the candidates and their surrogates/supporters engaged in what we term apologia of association. This study examines this previously unexplored apologetic form.
ISSN:0363-8111
1873-4537
DOI:10.1016/j.pubrev.2009.12.001