Fund-raising models at public historically Black colleges and universities

This empirical study examined whether public historically Black colleges and universities (HBCUs) predominantly practiced the press agentry, public information, two-way asymmetrical, two-way symmetrical or mixed motive models of fund raising. The findings reported the heavy usage of press agentry mo...

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Bibliographic Details
Published in:Public relations review 2007-06, Vol.33 (2), p.201-205
Main Author: Tindall, Natalie T.J.
Format: Article
Language:English
Subjects:
Colleges and universities
Fund raising
Historically Black Colleges & Universities
Mixed motive model
Public relations
Studies
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Summary:This empirical study examined whether public historically Black colleges and universities (HBCUs) predominantly practiced the press agentry, public information, two-way asymmetrical, two-way symmetrical or mixed motive models of fund raising. The findings reported the heavy usage of press agentry model of fund raising by advancement officers. The most interesting concept emerging from the research was the emergence of a mixed motive model of fund raising. The model describes the practice of fund raising in an adaptable and changing environment and incorporates asymmetrical and symmetrical tactics that describes the actual practice of fund raising.
ISSN:0363-8111
1873-4537
DOI:10.1016/j.pubrev.2007.02.004