Cross-national conflict shifting: a global public relations dynamic

This article expands and further illustrates the dynamic of “cross-national conflict shifting” as it relates to global public relations management. The concept was first introduced to the US academic community by Molleda and Connolly-Ahern at the 2002 AEJMC convention. The authors drew this theoreti...

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Bibliographic Details
Published in:Public relations review 2004-03, Vol.30 (1), p.1-9
Main Authors: Molleda, Juan-Carlos, Quinn, Candace
Format: Article
Language:English
Subjects:
Conflict
Cross-national
Global
Interactions
International relations
Public relations
Studies
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Summary:This article expands and further illustrates the dynamic of “cross-national conflict shifting” as it relates to global public relations management. The concept was first introduced to the US academic community by Molleda and Connolly-Ahern at the 2002 AEJMC convention. The authors drew this theoretical concept from German scholars. The development of this dynamic is achieved by summarizing four cases involving issues that have affected more than one country and several parties. Cross-national conflict shifting includes host, home, and transnational publics, which indicates the complexity and magnitude of the interactions amongst the players. Ten propositions are introduced to build the foundation for future studies.
ISSN:0363-8111
1873-4537
DOI:10.1016/j.pubrev.2003.11.001