Marketing public relations: The hows that make it work

Marketing Public Relations: The Hows That Make It Work, by Rene A. Henry Jr., is reviewed.

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Bibliographic Details
Published in:Public relations review 1997, Vol.23 (4), p.415-416
Main Author: Oskam, Gordon B.
Format: Review
Language:English
Subjects:
Marketing
Nonfiction
Public relations
Online Access:Get full text
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Description
Summary:Marketing Public Relations: The Hows That Make It Work, by Rene A. Henry Jr., is reviewed.
ISSN:0363-8111
1873-4537
DOI:10.1016/S0363-8111(97)90059-X