The relationship between Web site design and organizational responsiveness to stakeholders

The Internet and World Wide Web are emerging as important public relations tools for both profit and non-profit organizations. Little evidence exists, however, about the extent to which new technologies help organizations build relationships with publics. This article examines the relationship betwe...

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Bibliographic Details
Published in:Public relations review 2003-03, Vol.29 (1), p.63-77
Main Authors: Kent, Michael L., Taylor, Maureen, White, William J.
Format: Article
Language:English
Subjects:
Activists
Public relations
Stakeholders
Statistical analysis
Studies
Web site design
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Summary:The Internet and World Wide Web are emerging as important public relations tools for both profit and non-profit organizations. Little evidence exists, however, about the extent to which new technologies help organizations build relationships with publics. This article examines the relationship between Web site design and organizational responsiveness to stakeholder information needs. Two organizational types with differing levels of resource dependency (general environmental activist and watchdog groups) are examined. Our analysis assesses each organizational type’s general dialogic capacity as well as the responsiveness of the organizations to requests for information.
ISSN:0363-8111
1873-4537
DOI:10.1016/S0363-8111(02)00194-7