Annual reports: Earning surprising respect from institutional investors

This study provides an analysis of the corporate annual report as a vehicle of information and usefulness to the institutional investor. Considerable research and literature exist on the “how-to's” of annual reports, but little is known about the annual's information value to those who man...

Full description

Saved in:
Bibliographic Details
Published in:Public relations review 1994, Vol.20 (4), p.309-317
Main Author: Hutchins, Holly R.
Format: Article
Language:English
Subjects:
Annual Reports
Communication Research
Corporation reports
Financial institutions
Higher Education
Influence
Information services
Information services industry
Information Sources
Institutional investments
Investment
Investments
Money Management
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study provides an analysis of the corporate annual report as a vehicle of information and usefulness to the institutional investor. Considerable research and literature exist on the “how-to's” of annual reports, but little is known about the annual's information value to those who many consider to be the paramount audience for the publication-the institutional fund/ portfolio managers. Considering the significant impact institutions have on share price and cost of capital, there is value in examining corporate America's financial communication with this influential audience, particularly in respect to the role of the annual report, the most expensive and controversial element. This study is a condensed version of a thesis submitted to the University of Houston's School of Communication. Mr. Hutchins is Secretary of the Shell Oil Company Foundation in Houston.
ISSN:0363-8111
1873-4537
DOI:10.1016/0363-8111(94)90092-2