Generic business strategies, organizational context and performance: An empirical investigation

Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi-busi...

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Bibliographic Details
Published in:Strategic management journal 1986-05, Vol.7 (3), p.217-231
Main Author: White, Roderick E.
Format: Article
Language:English
Subjects:
Business structures
Capital costs
Corporate strategies
Cost efficiency
Cost functions
Development
Hypotheses
Market planning
Minimization of cost
Organization theory
Relative prices
Requirements
Return on investment
Sales growth
Strategic planning
Strategy
Studies
Unit costs
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Description
Summary:Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi-business companies does have an effect upon business unit performance.
ISSN:0143-2095
1097-0266
DOI:10.1002/smj.4250070304