Constraints to domestic ocean cruise participation among higher income Chinese adults

The study identifies barriers to participation in cruises from domestic homeports among higher income Chinese adults. Results from 775 respondents extend leisure constraints theory by revealing that “structural” constraints (lack of knowledge, time, and money) most influence intentions not to cruise...

Full description

Saved in:
Bibliographic Details
Published in:The international journal of tourism research 2019-07, Vol.21 (4), p.519-530
Main Authors: Tang, Chuanzhong, Weaver, David, Shi, Fangfang, Huang, Ming‐Feng, Liu, Yang
Format: Article
Language:English
Subjects:
China
leisure constraints
ocean cruising
segmentation
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The study identifies barriers to participation in cruises from domestic homeports among higher income Chinese adults. Results from 775 respondents extend leisure constraints theory by revealing that “structural” constraints (lack of knowledge, time, and money) most influence intentions not to cruise even for these wealthier consumers, whereas “not‐an‐option” constraints (disinterest due to previous cruising experience, intentions to cruise from a foreign homeport) are least influential. “Personal” factors (lack of companions and fears about safety, boredom, and seasickness) are moderately important. Six identified clusters include a large normative “moderate‐constraint” cluster, small “low‐potential” and “high‐potential” segments, and several specialized segments.
ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.2279