Adoption of Sustainable Technologies: A Mixed-Methods Study of German Households

• Published in: MIS quarterly 2019-06, Vol.43 (2), p.673-691
• Main Authors: Wunderlich, Philipp, Veit, Daniel J., Sarker, Saonee
• Format: Article
• Language: English
• Subjects: Consumer attitudes; Consumers; Demographics; Electricity consumption; Households; Internet of Things; Mixed methods research; Model testing; Psychology; Residential energy; Technology adoption
• ISSN: 0276-7783; 2162-9730
• DOI: 10.25300/MISQ/2019/12112

Although technologies spurred by the "Internet of things" are increasingly being introduced in homes, only a few studies have examined the adoption or diffusion of such household technologies. One particular area of interest in this context is electricity consumption, especially the introduction of smart metering technology (SMT) in households. Despite its growing prominence, SMT implementation has met with various challenges across the world, including limited adoption by consumers. Thus, this study empirically examines the antecedents of SMT adoption by potential consumers. Using a mixed-methods design, the study first unearths the SMT-specific antecedents, then develops a contextualized model by drawing on theories from motivational psychology and the antecedents identified earlier, and finally tests this model using a large-scale survey of German consumers. The results provide support for many of the hypotheses and highlight the importance of motivational factors and some household demographic, privacy, and innovation-related factors on consumers' intention to adopt SMT.