Criteria for evaluating political campaign webpages

Political candidate Web pages have become de rigeur in presidential campaigns. However, no set of standards have emerged for analysis and evaluation of this new and increasingly important electronic medium for political communication. We articulate a set of design criteria that address both the func...

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Bibliographic Details
Published in:The Southern communication journal 2005-09, Vol.70 (3), p.230-247
Main Authors: Benoit, Pamela J., Benoit, William L.
Format: Article
Language:English
Subjects:
Bush, George W
Candidates
Communication
Criteria
Decision analysis
Elections
Gore, Albert Jr
Internet
Navigational aids
Page layout
Political campaigns
Politics
Presidential elections
Websites
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Summary:Political candidate Web pages have become de rigeur in presidential campaigns. However, no set of standards have emerged for analysis and evaluation of this new and increasingly important electronic medium for political communication. We articulate a set of design criteria that address both the function (political communication: issues, character) and form (e.g., navigation aids, Web page layout) of these messages. These criteria are then applied to the Internet pages of the Bush and Gore campaigns two weeks prior to the 2000 election. Gore's site was more cluttered and less well-designed than Bush's. The criteria could be used to analyze and evaluate other campaign Web pages.
ISSN:1041-794X
1930-3203
DOI:10.1080/10417940509373329