Memory for Television News: Match and Mismatch Between Processing and Testing

This study tested the roles of processing goals and retrieval cues on memory for television news. Encoding goals were manipulated either by having participants rate the overall meaning of eight television news stories (conceptually-driven processing) or by having participants rate the surface featur...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media 2000-09, Vol.44 (4), p.599-613
Main Authors: Leshner, Glenn, Coyle, James R.
Format: Article
Language:English
Subjects:
Memory
Psychological aspects
Psychology
Television broadcasting
Television broadcasting industry
Television news
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Summary:This study tested the roles of processing goals and retrieval cues on memory for television news. Encoding goals were manipulated either by having participants rate the overall meaning of eight television news stories (conceptually-driven processing) or by having participants rate the surface features of the stories (data-driven processing). Then participants were told either to think back to the stories they saw in order to complete a memory task, or were given no such instruction. Retention was measured by one of four tests, each of which reflected different processing requirements. Results showed that performance was enhanced when there was a match between encoding and retrieval requirements in three of the four tests. The results are explained within a transfer appropriate processing model, which emphasizes a match between the processing and retrieval activities of viewers.
ISSN:0883-8151
1550-6878
DOI:10.1207/s15506878jobem4404_5