The relationship between destination cues of Asian countries and Korean tourist images

The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the ever-increasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan...

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Bibliographic Details
Published in:Asia Pacific journal of marketing and logistics 2004-06, Vol.16 (2), p.82-100
Main Authors: Chung, Ki-Han, Shin, Jae-Ik
Format: Article
Language:English
Subjects:
Advertising
Competition
Demographics
Hotels & motels
Hypotheses
Market strategy
Marketing
Resorts & spas
Studies
Tourism
Tourist attractions
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Summary:The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the ever-increasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy. This article identifies the relationship between destination cues of Asian countries and Korean tourist images of destinations, the differences of Korean tourist images on revisiting and recommend intention for destinations, and the differences of demographic factors on destination cues and Korean tourist images and revisiting recommend intention for destinations.
ISSN:1355-5855
1758-4248
DOI:10.1108/13555850410765195