Dampak Penerapan Kultur Lokal Tri Hita Karana terhadap Orientasi Kewirausahaan dan Orientasi Pasar

This study aims to investigate the impact of Tri Hita Karana culture toward entrepreneurial orientation and market orientation of SMEs of silver craft in Bali. The population of this research is all small and medium size enterprises of silver craft in Bali. By using purposive random sampling, 110 sm...

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Bibliographic Details
Published in:Jurnal Teknik Industri 2011-06, Vol.13 (1), p.37-44
Main Author: Riana, I Gede
Format: Article
Language:English
Subjects:
Culture
Data acquisition
entrepreneurial orientation
Entrepreneurship
Market orientation
Markets
Orientation
Random sampling
Small business
Tri Hita Karana (THK) culture
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Summary:This study aims to investigate the impact of Tri Hita Karana culture toward entrepreneurial orientation and market orientation of SMEs of silver craft in Bali. The population of this research is all small and medium size enterprises of silver craft in Bali. By using purposive random sampling, 110 small and medium size enterprises located in four regencies in Bali were selected as samples. The data collection technique was distributing questionnaires. Furthermore, to test the inter-variabels influence, inferential analysis of Structural Equation Modeling (SEM) is applied using Partial Least Square (PLS) approach. The findings of this research are Tri Hita Karana culture could improve the entrepreneurial orientation and market orientation. It was also found that the entrepreneurial orientation influence the market orientation.
ISSN:1411-2485
2087-7439
DOI:10.9744/jti.13.1.37-44