For fun and profit: Hedonic value from image interactivity and responses toward an online store

With the use of an on‐line retailer's Web site and an experimental method with 103 university students, statistical support through path analysis was found for positive influences of optimum stimulation level (preferred level of environmental stimulation) and recreational shopping on hedonic va...

Full description

Saved in:
Bibliographic Details
Published in:Psychology & marketing 2005-08, Vol.22 (8), p.669-694
Main Authors: Fiore, Ann Marie, Jin, Hyun-Jeong, Kim, Jihyun
Format: Article
Language:English
Subjects:
Attitudes
Behavior
College students
Consumer behavior
Customers
Electronic commerce
Emotions
Influence
Marketing
Profits
Psychological aspects
Shopping
Statistical analysis
Studies
Variables
Web site design
Websites
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:With the use of an on‐line retailer's Web site and an experimental method with 103 university students, statistical support through path analysis was found for positive influences of optimum stimulation level (preferred level of environmental stimulation) and recreational shopping on hedonic value (trying an image‐interactivity feature of an apparel Web site as a stimulating experience). The Web site's mixandmatch image interactivity feature allowed creation of visual images of product combinations. The path‐analysis model revealed significant paths between hedonic value and resulting emotional pleasure and arousal variables. A pattern of significant paths was also found between these three variables and global attitude, willingness to purchase, and willingness to patronize the on‐line store. Theoretical and managerial conclusions are provided. © 2005 Wiley Periodicals, Inc.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.20079