Loading…

Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

The authors review and integrate various theoretical perspectives, normative statements, and pieces of empirical evidence about the organizational structures and processes best suited for implementing different types of business strategies. Particular emphasis is given to the relationship of differe...

Full description

Saved in:
Bibliographic Details
Published in:Journal of marketing 1987-07, Vol.51 (3), p.15-33
Main Authors: Walker, Orville C., Ruekert, Robert W.
Format: Article
Language:English
Subjects:
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c2699-a1479a01a29d3898dba868350881375d9bc41b74489f9b00e8cc0503cc57fb803
cites cdi_FETCH-LOGICAL-c2699-a1479a01a29d3898dba868350881375d9bc41b74489f9b00e8cc0503cc57fb803
container_end_page 33
container_issue 3
container_start_page 15
container_title Journal of marketing
container_volume 51
creator Walker, Orville C.
Ruekert, Robert W.
description The authors review and integrate various theoretical perspectives, normative statements, and pieces of empirical evidence about the organizational structures and processes best suited for implementing different types of business strategies. Particular emphasis is given to the relationship of different types of structure, processes, and policies involved in the performance of marketing activities to the overall performance of different business strategies. Several specific research propositions are developed.
doi_str_mv 10.1177/002224298705100302
format article
fullrecord <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_227788759</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>1251645</jstor_id><sourcerecordid>1251645</sourcerecordid><originalsourceid>FETCH-LOGICAL-c2699-a1479a01a29d3898dba868350881375d9bc41b74489f9b00e8cc0503cc57fb803</originalsourceid><addsrcrecordid>eNqFkU1LAzEQhoMoWKt_wFNQwdPqJJtsEm-1WC1UhKrnJZtma_qxqUlq8d-7pR4EEecyMDzPO4cXoVMCV4QIcQ1AKWVUSQGcAORA91CHcCYyQSTfR50tkG2JQ3QU4wzaoVJ0kHvUYW6Ta6aXEY_9wmLX4PRm8XC5WtilbZJOzjfY1_h2HV1jY8TPKehkp87GG9zD_eCSM3qBx_bD2Q3WzQT3fWPsKq3b6yDopd34MD9GB7VeRHvyvbvodXD30n_IRk_3w35vlBlaKJVpwoTSQDRVk1wqOam0LGTOQUqSCz5RlWGkEoxJVasKwEpjgENuDBd1JSHvorNd7ir497WNqZz5dWjalyWlQkgpuPofKljRQud_QYSqgisJjLUU3VEm-BiDrctVcEsdPksC5bac8nc5rXSxk2Yx-fDToDmINp6TgvH8CzWTiig</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1296598044</pqid></control><display><type>article</type><title>Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework</title><source>ABI/INFORM Collection</source><source>Business Source Ultimate【Trial: -2024/12/31】【Remote access available】</source><source>ABI/INFORM Global</source><source>JSTOR</source><creator>Walker, Orville C. ; Ruekert, Robert W.</creator><creatorcontrib>Walker, Orville C. ; Ruekert, Robert W.</creatorcontrib><description>The authors review and integrate various theoretical perspectives, normative statements, and pieces of empirical evidence about the organizational structures and processes best suited for implementing different types of business strategies. Particular emphasis is given to the relationship of different types of structure, processes, and policies involved in the performance of marketing activities to the overall performance of different business strategies. Several specific research propositions are developed.</description><identifier>ISSN: 0022-2429</identifier><identifier>EISSN: 1547-7185</identifier><identifier>DOI: 10.1177/002224298705100302</identifier><identifier>CODEN: JMKTAK</identifier><language>eng</language><publisher>Chicago: American Marketing Association</publisher><subject>Advertising ; Advertising expenditures ; Business &amp; industry ; Business innovation ; Business structures ; Capital costs ; Corporate strategies ; Factors ; Financial management ; Implementations ; Implications ; Incentive plans ; Management ; Market strategy ; Marketing ; Marketing Budgets ; Marketing management ; Marketing Organization ; Marketing Planning ; Motivation ; Organizational structure ; Policy making ; Pricing policies ; Profitability ; Programs ; Prospecting ; Relations ; Return on investment ; Roles ; Sales growth ; Strategic business units ; Strategic planning ; Strategy ; Unit costs ; Variables</subject><ispartof>Journal of marketing, 1987-07, Vol.51 (3), p.15-33</ispartof><rights>Copyright 1987 The American Marketing Association</rights><rights>Copyright American Marketing Association Jul 1987</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c2699-a1479a01a29d3898dba868350881375d9bc41b74489f9b00e8cc0503cc57fb803</citedby><cites>FETCH-LOGICAL-c2699-a1479a01a29d3898dba868350881375d9bc41b74489f9b00e8cc0503cc57fb803</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/227788646/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$H</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/1296598044?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>314,780,784,11688,11906,27924,27925,36050,36060,44361,44363,58238,58471,74893,74895</link.rule.ids></links><search><creatorcontrib>Walker, Orville C.</creatorcontrib><creatorcontrib>Ruekert, Robert W.</creatorcontrib><title>Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework</title><title>Journal of marketing</title><description>The authors review and integrate various theoretical perspectives, normative statements, and pieces of empirical evidence about the organizational structures and processes best suited for implementing different types of business strategies. Particular emphasis is given to the relationship of different types of structure, processes, and policies involved in the performance of marketing activities to the overall performance of different business strategies. Several specific research propositions are developed.</description><subject>Advertising</subject><subject>Advertising expenditures</subject><subject>Business &amp; industry</subject><subject>Business innovation</subject><subject>Business structures</subject><subject>Capital costs</subject><subject>Corporate strategies</subject><subject>Factors</subject><subject>Financial management</subject><subject>Implementations</subject><subject>Implications</subject><subject>Incentive plans</subject><subject>Management</subject><subject>Market strategy</subject><subject>Marketing</subject><subject>Marketing Budgets</subject><subject>Marketing management</subject><subject>Marketing Organization</subject><subject>Marketing Planning</subject><subject>Motivation</subject><subject>Organizational structure</subject><subject>Policy making</subject><subject>Pricing policies</subject><subject>Profitability</subject><subject>Programs</subject><subject>Prospecting</subject><subject>Relations</subject><subject>Return on investment</subject><subject>Roles</subject><subject>Sales growth</subject><subject>Strategic business units</subject><subject>Strategic planning</subject><subject>Strategy</subject><subject>Unit costs</subject><subject>Variables</subject><issn>0022-2429</issn><issn>1547-7185</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1987</creationdate><recordtype>article</recordtype><sourceid>M0C</sourceid><recordid>eNqFkU1LAzEQhoMoWKt_wFNQwdPqJJtsEm-1WC1UhKrnJZtma_qxqUlq8d-7pR4EEecyMDzPO4cXoVMCV4QIcQ1AKWVUSQGcAORA91CHcCYyQSTfR50tkG2JQ3QU4wzaoVJ0kHvUYW6Ta6aXEY_9wmLX4PRm8XC5WtilbZJOzjfY1_h2HV1jY8TPKehkp87GG9zD_eCSM3qBx_bD2Q3WzQT3fWPsKq3b6yDopd34MD9GB7VeRHvyvbvodXD30n_IRk_3w35vlBlaKJVpwoTSQDRVk1wqOam0LGTOQUqSCz5RlWGkEoxJVasKwEpjgENuDBd1JSHvorNd7ir497WNqZz5dWjalyWlQkgpuPofKljRQud_QYSqgisJjLUU3VEm-BiDrctVcEsdPksC5bac8nc5rXSxk2Yx-fDToDmINp6TgvH8CzWTiig</recordid><startdate>19870701</startdate><enddate>19870701</enddate><creator>Walker, Orville C.</creator><creator>Ruekert, Robert W.</creator><general>American Marketing Association</general><general>SAGE PUBLICATIONS, INC</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0R3</scope><scope>ABKTN</scope><scope>FIXVA</scope><scope>FKUCP</scope><scope>HYQOX</scope><scope>ICWRT</scope><scope>JSICY</scope><scope>K30</scope><scope>PAAUG</scope><scope>PAWHS</scope><scope>PAWZZ</scope><scope>PAXOH</scope><scope>PBHAV</scope><scope>PBQSW</scope><scope>PBYQZ</scope><scope>PCIWU</scope><scope>PCMID</scope><scope>PCZJX</scope><scope>PDGRG</scope><scope>PDWWI</scope><scope>PETMR</scope><scope>PFVGT</scope><scope>PGXDX</scope><scope>PIHIL</scope><scope>PISVA</scope><scope>PJCTQ</scope><scope>PJTMS</scope><scope>PLCHJ</scope><scope>PMHAD</scope><scope>PNQDJ</scope><scope>POUND</scope><scope>PPLAD</scope><scope>PQAPC</scope><scope>PQCAN</scope><scope>PQCMW</scope><scope>PQEME</scope><scope>PQHKH</scope><scope>PQMID</scope><scope>PQNCT</scope><scope>PQNET</scope><scope>PQSCT</scope><scope>PQSET</scope><scope>PSVJG</scope><scope>PVMQY</scope><scope>PZGFC</scope><scope>~OB</scope><scope>~OC</scope><scope>~OG</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>883</scope><scope>88G</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>M0F</scope><scope>M0T</scope><scope>M2M</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PADUT</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>19870701</creationdate><title>Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework</title><author>Walker, Orville C. ; Ruekert, Robert W.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c2699-a1479a01a29d3898dba868350881375d9bc41b74489f9b00e8cc0503cc57fb803</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1987</creationdate><topic>Advertising</topic><topic>Advertising expenditures</topic><topic>Business &amp; industry</topic><topic>Business innovation</topic><topic>Business structures</topic><topic>Capital costs</topic><topic>Corporate strategies</topic><topic>Factors</topic><topic>Financial management</topic><topic>Implementations</topic><topic>Implications</topic><topic>Incentive plans</topic><topic>Management</topic><topic>Market strategy</topic><topic>Marketing</topic><topic>Marketing Budgets</topic><topic>Marketing management</topic><topic>Marketing Organization</topic><topic>Marketing Planning</topic><topic>Motivation</topic><topic>Organizational structure</topic><topic>Policy making</topic><topic>Pricing policies</topic><topic>Profitability</topic><topic>Programs</topic><topic>Prospecting</topic><topic>Relations</topic><topic>Return on investment</topic><topic>Roles</topic><topic>Sales growth</topic><topic>Strategic business units</topic><topic>Strategic planning</topic><topic>Strategy</topic><topic>Unit costs</topic><topic>Variables</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Walker, Orville C.</creatorcontrib><creatorcontrib>Ruekert, Robert W.</creatorcontrib><collection>CrossRef</collection><collection>Periodicals Archive Online Collection 1.2</collection><collection>Periodicals Archive Online JSTOR Titles</collection><collection>Periodicals Index Online Segment 03</collection><collection>Periodicals Index Online Segment 04</collection><collection>ProQuest Historical Periodicals</collection><collection>Periodicals Index Online Segment 28</collection><collection>Periodicals Index Online Segment 36</collection><collection>Periodicals Index Online</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - West</collection><collection>Primary Sources Access (Plan D) - International</collection><collection>Primary Sources Access &amp; Build (Plan A) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Midwest</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Northeast</collection><collection>Primary Sources Access (Plan D) - Southeast</collection><collection>Primary Sources Access (Plan D) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Southeast</collection><collection>Primary Sources Access (Plan D) - South Central</collection><collection>Primary Sources Access &amp; Build (Plan A) - UK / I</collection><collection>Primary Sources Access (Plan D) - Canada</collection><collection>Primary Sources Access (Plan D) - EMEALA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - South Central</collection><collection>Primary Sources Access &amp; Build (Plan A) - International</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - International</collection><collection>Primary Sources Access (Plan D) - West</collection><collection>Periodicals Index Online Segments 1-50</collection><collection>Primary Sources Access (Plan D) - APAC</collection><collection>Primary Sources Access (Plan D) - Midwest</collection><collection>Primary Sources Access (Plan D) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Canada</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - EMEALA</collection><collection>Primary Sources Access &amp; Build (Plan A) - APAC</collection><collection>Primary Sources Access &amp; Build (Plan A) - Canada</collection><collection>Primary Sources Access &amp; Build (Plan A) - West</collection><collection>Primary Sources Access &amp; Build (Plan A) - EMEALA</collection><collection>Primary Sources Access (Plan D) - Northeast</collection><collection>Primary Sources Access &amp; Build (Plan A) - Midwest</collection><collection>Primary Sources Access &amp; Build (Plan A) - North Central</collection><collection>Primary Sources Access &amp; Build (Plan A) - Northeast</collection><collection>Primary Sources Access &amp; Build (Plan A) - South Central</collection><collection>Primary Sources Access &amp; Build (Plan A) - Southeast</collection><collection>Primary Sources Access (Plan D) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - APAC</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - MEA</collection><collection>PAO Collection 1</collection><collection>PAO ProQuest</collection><collection>Periodicals Archive Online (1770-1995) [full page reproduction]</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Collection</collection><collection>Psychology Database (Alumni)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>AUTh Library subscriptions: ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Collection</collection><collection>ProQuest Healthcare Administration Database</collection><collection>Psychology Database</collection><collection>ProQuest Research Library</collection><collection>Research Library (Corporate)</collection><collection>Research Library China</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>Journal of marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Walker, Orville C.</au><au>Ruekert, Robert W.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework</atitle><jtitle>Journal of marketing</jtitle><date>1987-07-01</date><risdate>1987</risdate><volume>51</volume><issue>3</issue><spage>15</spage><epage>33</epage><pages>15-33</pages><issn>0022-2429</issn><eissn>1547-7185</eissn><coden>JMKTAK</coden><abstract>The authors review and integrate various theoretical perspectives, normative statements, and pieces of empirical evidence about the organizational structures and processes best suited for implementing different types of business strategies. Particular emphasis is given to the relationship of different types of structure, processes, and policies involved in the performance of marketing activities to the overall performance of different business strategies. Several specific research propositions are developed.</abstract><cop>Chicago</cop><pub>American Marketing Association</pub><doi>10.1177/002224298705100302</doi><tpages>19</tpages></addata></record>
fulltext fulltext
identifier ISSN: 0022-2429
ispartof Journal of marketing, 1987-07, Vol.51 (3), p.15-33
issn 0022-2429
1547-7185
language eng
recordid cdi_proquest_journals_227788759
source ABI/INFORM Collection; Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM Global; JSTOR
subjects Advertising
Advertising expenditures
Business & industry
Business innovation
Business structures
Capital costs
Corporate strategies
Factors
Financial management
Implementations
Implications
Incentive plans
Management
Market strategy
Marketing
Marketing Budgets
Marketing management
Marketing Organization
Marketing Planning
Motivation
Organizational structure
Policy making
Pricing policies
Profitability
Programs
Prospecting
Relations
Return on investment
Roles
Sales growth
Strategic business units
Strategic planning
Strategy
Unit costs
Variables
title Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-04T00%3A08%3A43IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Marketing's%20Role%20in%20the%20Implementation%20of%20Business%20Strategies:%20A%20Critical%20Review%20and%20Conceptual%20Framework&rft.jtitle=Journal%20of%20marketing&rft.au=Walker,%20Orville%20C.&rft.date=1987-07-01&rft.volume=51&rft.issue=3&rft.spage=15&rft.epage=33&rft.pages=15-33&rft.issn=0022-2429&rft.eissn=1547-7185&rft.coden=JMKTAK&rft_id=info:doi/10.1177/002224298705100302&rft_dat=%3Cjstor_proqu%3E1251645%3C/jstor_proqu%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c2699-a1479a01a29d3898dba868350881375d9bc41b74489f9b00e8cc0503cc57fb803%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=1296598044&rft_id=info:pmid/&rft_jstor_id=1251645&rfr_iscdi=true