Book Reviews: Advances in International Marketing

Gregory E. Osland reviews "Advances in International Marketing, Vol. 3," edited by S. Tamer Cavusgil, Lars Hallen and Jan Johanson.

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Bibliographic Details
Published in:Journal of marketing 1990, Vol.54 (4), p.126
Main Author: Osland, Gregory E
Format: Review
Language:English
Subjects:
Cavusgil, S Tamer
Foreign operations of US corporations
Hallen, Lars
Johanson, Jan
Marketing
Nonfiction
Online Access:Get full text
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Description
Summary:Gregory E. Osland reviews "Advances in International Marketing, Vol. 3," edited by S. Tamer Cavusgil, Lars Hallen and Jan Johanson.
ISSN:0022-2429
1547-7185