A Cross-National Comparison of Consumer Habits and Innovator Characteristics

Little is currently known about the behavior patterns of consumers outside the United States. The study discussed in this article examined samples of consumers and innovators from the U. S. and from France. The findings show more differences than similarities between the two countries along the dime...

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Bibliographic Details
Published in:Journal of marketing 1975-07, Vol.39 (3), p.34-41
Main Authors: Green, Robert T., Langeard, Eric
Format: Article
Language:English
Subjects:
Consumer behavior
Consumer research
Consumers
Consumption
Crossnational comparison
International
Marketing
Marketing strategies
News content
Population
Product innovation
Questionnaires
Retail stores
Television programs
Television viewing
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Summary:Little is currently known about the behavior patterns of consumers outside the United States. The study discussed in this article examined samples of consumers and innovators from the U. S. and from France. The findings show more differences than similarities between the two countries along the dimensions studied and suggest important implications for international marketers in their operations abroad.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224297503900307