Reasons for going green in serviced accommodation establishments

This paper reports on the preliminary findings of an exploratory study on environmental decision making in the context of largely small serviced accommodation establishments. It focuses on the motivations of owner-managers for becoming environmentally involved and their reasons for joining an enviro...

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Bibliographic Details
Published in:International journal of contemporary hospitality management 2004-03, Vol.16 (2), p.116-124
Main Authors: Tzschentke, Nadia, Kirk, David, Lynch, Paul A
Format: Article
Language:English
Subjects:
Accreditation
Cost control
Cost reduction
Decision making
Ecotourism
Environmental management
Environmental performance
Green marketing
Hospitality industry
Hospitality services
Hotels & motels
Initiatives
Interviews
Ownermanagers
Scotland
Small business
Social responsibility
Studies
Tourism
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Summary:This paper reports on the preliminary findings of an exploratory study on environmental decision making in the context of largely small serviced accommodation establishments. It focuses on the motivations of owner-managers for becoming environmentally involved and their reasons for joining an environmental accreditation scheme. The study was conducted in Scotland using face-to-face in-depth interviews with members of the Green Tourism Business Scheme, an environmental accreditation scheme for tourism businesses. Initial analysis suggests that involvement in environmental activities may be driven by economic as well as ethical considerations. The results point to the role played by personal values and beliefs in small firms' decision making and the need to gain a greater understanding of the complexity of motives that drive the small hospitality business owner.
ISSN:0959-6119
1757-1049
DOI:10.1108/09596110410520007