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Doing business in China - the art of war?

Examines Chinese attitudes towards the introduction and implementation of an international corporate culture into their working environment. Refers to Sun Tzu's military classic The Art of War and suggests his philosophy can be applied to business in China, and that the Western world should beg...

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Bibliographic Details
Published in:International journal of contemporary hospitality management 1998-12, Vol.10 (7), p.272-282
Main Authors: Keen Pang, Chee, Roberts, Diane, Sutton, John
Format: Article
Language:English
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Summary:Examines Chinese attitudes towards the introduction and implementation of an international corporate culture into their working environment. Refers to Sun Tzu's military classic The Art of War and suggests his philosophy can be applied to business in China, and that the Western world should begin understanding this philosophy and the oriental mindset. Presents results of a study of Chinese employees at a Beijing, China hotel to determine attitudinal and behavioural patterns, and finds that the concept of corporate culture currently meets with strong resistance from many Chinese people who believe foreign ideals and concepts are not to be trusted.
ISSN:0959-6119
1757-1049
DOI:10.1108/09596119810240889