Retailing as a career: a comparative study of marketers

This note reports how positions in retailing—particularly store-based positions—compare with other marketing-related positions. While much of the past literature concerning work experiences in retail settings is primarily perceptual and anecdotal, the results of this nationwide study are based on an...

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Bibliographic Details
Published in:Journal of retailing 2002-03, Vol.78 (1), p.71-76
Main Authors: Rhoads, Gary K., Swinyard, William R., Geurts, Michael D., Price, William D.
Format: Article
Language:English
Subjects:
Careers
Job satisfaction
Managers
Marketing
Retail stores
Retailer characteristics
Retailing
Retailing career
Retailing experiences
Studies
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Summary:This note reports how positions in retailing—particularly store-based positions—compare with other marketing-related positions. While much of the past literature concerning work experiences in retail settings is primarily perceptual and anecdotal, the results of this nationwide study are based on an examination of actual workplace experiences in marketing-related positions. The findings suggest that workplace experiences in corporate retailing are positive and equivalent to other marketing-related careers. However, workplace experiences in retail store management are less satisfying. The retail store managers studied were paid less, experienced less variety and autonomy on the job, felt less satisfied and committed to their work, and had greater turnover intentions compared to the other marketing managers studied. Managerial implications and recommendations are presented.
ISSN:0022-4359
1873-3271
DOI:10.1016/S0022-4359(01)00068-9