Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

The following study both synthesizes and builds on the efforts to conceptualize the effects of quality, satisfaction, and value on consumers’ behavioral intentions. Specifically, it reports an empirical assessment of a model of service encounters that simultaneously considers the direct effects of t...

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Bibliographic Details
Published in:Journal of retailing 2000-06, Vol.76 (2), p.193-218
Main Authors: Cronin, J.Joseph, Brady, Michael K, Hult, G.Tomas M
Format: Article
Language:English
Subjects:
Consumer behavior
Consumer goods industry
Customer satisfaction
Effects
Marketing
Quality of service
Statistical analysis
Studies
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Summary:The following study both synthesizes and builds on the efforts to conceptualize the effects of quality, satisfaction, and value on consumers’ behavioral intentions. Specifically, it reports an empirical assessment of a model of service encounters that simultaneously considers the direct effects of these variables on behavioral intentions. The study builds on recent advances in services marketing theory and assesses the relationships between the identified constructs across multiple service industries. Several competing theories are also considered and compared to the research model. A number of notable findings are reported including the empirical verification that service quality, service value, and satisfaction may all be directly related to behavioral intentions when all of these variables are considered collectively. The results further suggest that the indirect effects of the service quality and value constructs enhanced their impact on behavioral intentions.
ISSN:0022-4359
1873-3271
DOI:10.1016/S0022-4359(00)00028-2