Social-Psychological Significance of Store Space

THE ISSUE OF THE SOCIAL-PSYCHOLOGICAL SIGNIFICANCE OF SPACE IS EXPLORED AS A SUBTLE DIMENSION OF IN-STORE CUSTOMER SHOPPING BEHAVIOR. SEVERAL PROPOSITIONS ARE INVESTIGATED - 1. SPACE IS AN IMPORTANT MODIFIER AND SHAPER OF BEHAVIOR. 2. THE RETAIL STORE AS A PROXIMATE ENVIRONMENT AFFECTS BEHAVIOR BY A...

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Bibliographic Details
Published in:Journal of retailing 1976-04, Vol.52 (1), p.43
Main Authors: Markin, Rom J, Lillis, Charles M, Narayana, Chem L
Format: Article
Language:English
Subjects:
Consumer behavior
Psychological aspects
Retail stores
Space
Online Access:Get full text
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Summary:THE ISSUE OF THE SOCIAL-PSYCHOLOGICAL SIGNIFICANCE OF SPACE IS EXPLORED AS A SUBTLE DIMENSION OF IN-STORE CUSTOMER SHOPPING BEHAVIOR. SEVERAL PROPOSITIONS ARE INVESTIGATED - 1. SPACE IS AN IMPORTANT MODIFIER AND SHAPER OF BEHAVIOR. 2. THE RETAIL STORE AS A PROXIMATE ENVIRONMENT AFFECTS BEHAVIOR BY A PROCESS OF A PSYCHOLOGY OF STIMULATION. 3. THE RETAIL STORE, LIKE OTHER AESTHETIC SURROUNDINGS, AFFECTS CUSTOMERS' PERCEPTIONS, ATTITUDES, AND IMAGES. 4. SPACE UTILIZATION AND STORE DESIGN CAN BE DELIBERATELY AND CONSCIOUSLY PROGRAMMED TO CREATE DESIRED CUSTOMER REACTIONS. BY UNDERSTANDING THE LIFE STYLES OF CUSTOMERS, THE BEHAVIOR CONTINGENT ENVIRONMENTAL PROGRAMMING EFFORTS BY RETAIL STORE MERCHANDISERS CAN ACCELERATE SALES AND INCREASE PROFITS AND GENERATE A STREAM OF SATISFACTIONS WHICH WILL BE PERCEIVED BY CUSTOMERS AS REWARDING AND REINFORCING.
ISSN:0022-4359
1873-3271