Model for art effect evaluation of fashion photography with triangular intuitionistic fuzzy information

The development of fashion photography is the development of photographic technology, photographic art, and industries related to fashion. To make fashion photography more social, photographers have used pictures to express fashion informations and also his personal ideas and attitude to social and...

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Bibliographic Details
Published in:Journal of intelligent & fuzzy systems 2019-01, Vol.37 (2), p.1621-1627
Main Author: Zhang, Yan-Song
Format: Article
Language:English
Subjects:
Advertising agencies
Decision making
Photography
Pictures
Print advertising
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Summary:The development of fashion photography is the development of photographic technology, photographic art, and industries related to fashion. To make fashion photography more social, photographers have used pictures to express fashion informations and also his personal ideas and attitude to social and culture. Today, along with the development of the concept photography art, fashion photography and concept photography in artistic style gradually merge. Fashion photography is getting more and more sense of conceptual art, and as a result fashion photography and concept photography look the same. This development meets the need of time and also the request of various of industries when photography has to be deepened.The problem of evaluating the art effect of fashion photography with triangular intuitionistic fuzzy information is the multiple attribute decision making (MADM) problems. In this paper, we investigate the multiple attribute decision making (MADM) problems for evaluating the art effect of fashion photography with triangular intuitionistic fuzzy information. Some operational laws of triangular intuitionistic fuzzy numbers, score functions of triangular intuitionistic fuzzy numbers are introduced. Based on these operational laws, we used triangular intuitionistic fuzzy weighted averaging (TIFWA) operator to evaluate the art effect of fashion photography. Finally, an illustrative example is given to verify the developed approach.
ISSN:1064-1246
1875-8967
DOI:10.3233/JIFS-179226