Resilience in Social Innovation: Lessons from Women Market Traders

Objective The article adopts a bottom‐up approach to examine the factors that influence the design, development, and diffusion of social innovation. These factors pertain to sociocultural complexities that complicate the commercial environment. Methods This article presents findings from an ethnogra...

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Bibliographic Details
Published in:Social science quarterly 2019-10, Vol.100 (6), p.2115-2133
Main Authors: Upadhyaya, Shikha, Rosa, Jose Antonio
Format: Article
Language:English
Subjects:
Adoption of innovations
Diffusion
Disadvantaged
Ethnography
Experiments
Information dissemination
Innovations
Recent Research Regarding Resilience and Risk
Resilience
Social development
Social innovation
Sociocultural factors
Strategies
Trade
Women
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Summary:Objective The article adopts a bottom‐up approach to examine the factors that influence the design, development, and diffusion of social innovation. These factors pertain to sociocultural complexities that complicate the commercial environment. Methods This article presents findings from an ethnographic study of women market traders in Fijian informal marketplaces. These informal marketplaces are communal exchange arenas where many economically disadvantaged individuals come to make their living. Results Findings highlight the resiliency of these traders in overcoming ambiguities and pressures that exist in these marketplaces. Conclusion An understanding of women market traders’ experimentation and strategies to manage daily tensions and policy‐related contradictions can potentially open up ideas for innovative business practices.
ISSN:0038-4941
1540-6237
DOI:10.1111/ssqu.12716