Museums as narrators: heritage trails in a digital era

In today's tourism industry, merely offering tourists a variety of cultural events is not enough. Fully understanding their desire for an experience is the key. The attraction value increases if tourists can become personally involved and be affected by the narratives involved in place-making....

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Bibliographic Details
Published in:Journal of heritage tourism 2019-11, Vol.14 (5-6), p.525-543
Main Authors: Swensen, Grete, Nomeikaite, Laima
Format: Article
Language:English
Subjects:
Attraction
Canals
capacity building
communication technologies
Cultural centers
Cultural heritage
heritage tourism
industrial heritage
Mountainous areas
Museums
Tourism
Tourist attractions
Tourists
Trails
Urban areas
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Summary:In today's tourism industry, merely offering tourists a variety of cultural events is not enough. Fully understanding their desire for an experience is the key. The attraction value increases if tourists can become personally involved and be affected by the narratives involved in place-making. This article examines the connections and cooperation among museums in a region where an important heritage trail is operating. When the old Telemark Canal was active (1892-1990), this enabled important products to be shipped from the upper mountainous areas to the coastal urban region in Telemark County, Norway. Shortly after being closed, the canal was transformed into a heritage trail and tourist attraction through renovation initiatives. Based on a closer examination of two of the attraction clusters along the heritage trail of the canal, we ask whether there is a key narrative that can link the local museums and cultural centres in the canal region. The discussion will consider how the widespread use of the internet has created new options for museums and cultural centres to benefit from neighbouring tourist attractions such as heritage trails.
ISSN:1743-873X
1747-6631
DOI:10.1080/1743873X.2019.1574803