TİKA’s Soft Power: Nation Branding in Turkish Foreign Policy

Over the past fifteen years, nation branding has become a popular subject of study, and a formative enterprise in the creation of national character. The aim of nation branding is to create positive feelings in people’s minds toward the economic, political, social and geographical conditions of a na...

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Bibliographic Details
Published in:Insight (Türkey) 2019-06, Vol.21 (3), p.135-152
Main Authors: AKILLI, ERMAN, ÇELENK, BENGÜ
Format: Magazinearticle
Language:English
Subjects:
Analysis
Attention
Brand equity
Brand image
Civil war
Competitive advantage
Cooperation
Diplomacy
Displaced persons
Foreign aid
Foreign policy
Humanitarian aid
Humanitarianism
International relations
National identity
Political aspects
Politics
Power
Refugee camps
Refugees
Reputations
Siyasal Bilimler
Social aspects
Soft power
Studies
Syrian foreign relations
Syrian refugees
Tourism
Turkish foreign relations
Uluslararası İlişkiler
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Summary:Over the past fifteen years, nation branding has become a popular subject of study, and a formative enterprise in the creation of national character. The aim of nation branding is to create positive feelings in people’s minds toward the economic, political, social and geographical conditions of a nation. The aim of this paper is to examine the role of TİKA in the context of Turkey’s nation branding in general, with special attention to the Syrian refugee crisis. Further, this paper aims to explain the effects of the Turkish humanitarian assistance process on the Syrian people who live in Turkey as refugees, and to bring a nation branding perspective to how and why nations pay attention to public diplomacy in their attempts to keep their national image strong.
ISSN:1302-177X
2564-7717
1302-177X
DOI:10.25253/99.2018EV.05