Theory and history in marketing: Reply

In essence, my article 'Theory and History in Marketing' (Kirkpatrick, 1983), which Professor Runde now challenges, states the following:

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Bibliographic Details
Published in:Managerial and decision economics 1985-09, Vol.6 (3), p.186-188
Main Author: Kirkpatrick, Jerry
Format: Article
Language:English
Subjects:
Aristotelianism
Cognitive psychology
Concrete
Consciousness
Consumer behavior
Consumer psychology
Economic theory
Entrepreneurs
Entrepreneurship
Epistemology
Libraries
Marketing
Principles
Psychology
Science
Values
Citations: Items that this one cites
Online Access:Get full text
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Description
Summary:In essence, my article 'Theory and History in Marketing' (Kirkpatrick, 1983), which Professor Runde now challenges, states the following:
ISSN:0143-6570
1099-1468
DOI:10.1002/mde.4090060313