Iowa's proactive strategy for commercial development

The components of a successful strategy for local community development organizations to enhance their commercial development efforts are documented. Three special techniques used to improve communication with local business owners and consumers are described. These techniques are: 1. the commercial...

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Bibliographic Details
Published in:Economic development review (Schiller Park, Ill.) Ill.), 1995-04, Vol.13 (2), p.26
Main Authors: Beals, C. (Iowa Department of Economic Development.), Ehrig, S, Pelz, M
Format: Article
Language:English
Subjects:
Beautification projects
Certification
Chambers of commerce
Cities
Commercial space
Communication
Community
COMMUNITY DEVELOPMENT
community economic preparedness program
Consultants
Consumers
DESARROLLO DE LA COMUNIDAD
DESARROLLO ECONOMICO
DEVELOPMENT PLANS
DEVELOPPEMENT DE LA COMMUNAUTE
DEVELOPPEMENT ECONOMIQUE
ECONOMIC DEVELOPMENT
Focus groups
Formal organization
Industrial development
IOWA
Leadership
Marketing
Older people
PLAN DE DEVELOPPEMENT
PLANES DE DESARROLLO
RETAIL MARKETING
Retailing industry
Rural areas
Strategic planning
Task forces
VENTA AL POR MENOR
VENTE AU DETAIL
washington, iowa
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Summary:The components of a successful strategy for local community development organizations to enhance their commercial development efforts are documented. Three special techniques used to improve communication with local business owners and consumers are described. These techniques are: 1. the commercial call program, 2. focus group strategy, and 3. a mystery shopper campaign. A case study of Washington, Iowa, is presented to document the implementation of this proactive strategy. The Chamber of Commerce leaders in Washington, Iowa, spent nearly a year to assess the community's marketable assets and to formulate a plan for growth. This process led to certification in Iowa's Community Economic Preparedness Program.
ISSN:0742-3713