Dimensions of Possession Importance: ABSTRACT

The present study examines the characteristics of possessions which consumers deem to be their most important. Two orthogonal dimensions emerged as an interpretive structure for possession meaning: A sacred/secular dimension, and a subjective/objective dimension. Examples of products falling into ea...

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Bibliographic Details
Published in:Psychology & marketing 1990-10, Vol.7 (3), p.215
Main Authors: Hirschman, Elizabeth C, LaBarbera, Priscilla A
Format: Article
Language:English
Subjects:
Brand names
Christians
Consumer behavior
Consumers
Essays
Marketing
Middle class
Quakers
Students
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Summary:The present study examines the characteristics of possessions which consumers deem to be their most important. Two orthogonal dimensions emerged as an interpretive structure for possession meaning: A sacred/secular dimension, and a subjective/objective dimension. Examples of products falling into each quadrant (e.g., sacred-objective) are described and their implications for future research inquiry are discussed.
ISSN:0742-6046
1520-6793