Exploration in Product Usage: A Model of Use Innovativeness: ABSTRACT

In this article a conceptual model of use innovativeness is proposed. Use innovativeness is positioned within the broader innate innovativeness construct. Use innovativeness is conceptualized as a consumer's receptivity/attraction to and creativity with using products in new ways. Thus, use inn...

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Bibliographic Details
Published in:Psychology & marketing 1994-01, Vol.11 (1), p.69
Main Authors: Ridgway, Nancy M, Price, Linda L
Format: Article
Language:English
Subjects:
Behavior
Marketing
Problem solving
Product development
Online Access:Get full text
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Description
Summary:In this article a conceptual model of use innovativeness is proposed. Use innovativeness is positioned within the broader innate innovativeness construct. Use innovativeness is conceptualized as a consumer's receptivity/attraction to and creativity with using products in new ways. Thus, use innovativeness focuses on the origination and production of new product uses rather than the adoption of new products. Relationships between innovativeness, use innovativeness, and use behaviors are explicated. In addition, issues in construct measurement and validation are also highlighted. Finally, a research agenda that flows from the proposed model is suggested.
ISSN:0742-6046
1520-6793