The influence of corporate social responsibility in hospitality establishments on students’ level of commitment and intention to recommend

• Published in: The journal of hospitality, leisure, sport & tourism education leisure, sport & tourism education, 2019-11, Vol.25, p.100205, Article 100205
• Main Authors: Boğan, Erhan, Dedeoğlu, Bekir Bora
• Format: Article
• Language: English
• Subjects: College students; Commitment to the industry; Community; Corporate social responsibility; Employees; Employment; Environment; Ethics; Hazardous Materials; Hospitality Occupations; Hotels & motels; Job Performance; Job Satisfaction; Literature Reviews; Person–organization fit; Private Colleges; Research Assistants; Researchers; Social responsibility; Stakeholders; Sustainable Development; Teaching Methods; Tourism; Trust (Psychology); Turkey; Undergraduate Students; Universities; Values; Willingness to recommend
• ISSN: 1473-8376; 1473-8376
• DOI: 10.1016/j.jhlste.2019.100205

This study examines how undergraduates’ perceptions of corporate social responsibility (CSR) practices at the hotel they work at affect their commitment to the industry and their willingness to recommend their organizations. It also analyzes person–organization (P–O) fit perceptions as a moderating variable in building relationships. Perceived CSR is examined in two different stakeholder groups: CSR directed toward the community and that directed toward the natural environment. The developed model is tested using partial least squares. The study findings offer both theoretical insights and practical implications. •Environment-oriented responsibility (EOR) effects willingness to recommend (WR).•EOR effects commitment to the tourism industry (CTI).•When P–O fit is low, community-oriented responsibility (COR) negatively effects WR.•When P–O fit are high, COR positively effects on undergraduates' CTI.•When P–O fit are high, EOR positively effects on undergraduates' CTI.